Active Analytics is a WordPress-tailored analytics plugin, a privacy-preserving, lightweight solution for tracking what really matters: real-time activity, most visited pages, best referrers, and daily/monthly user/page view statistics. Understand your customers like never before. Get all your customer data – automatically – in your WordPress dashboard. What are you waiting for No tracking code, maintenance or engineering required. Get all the stats you need on a single page. No training required. Bloated analytics scripts can slow down your site. Active Analytics adds <1 KB of page weight.
Built with your visitors’ privacy in mind. No need to annoy them with a cookie/GDPR consent banner. No cookies and no sessions. Google Analytics 4 (GA4) is overkill for most website owners. It’s a powerful but complex tool that takes time to understand and requires training. Google Analytics 4 (GA4) collects way too many data points, and it’s not easy to see what you need at a glance. Active Analytics is easy to use and understand, with no training or experience required. Active Analytics cuts through the noise by presenting all the important insights and metrics about website traffic. There are no layers of navigation menus, no need to create custom reports. You get all the important web analytics at a glance, so you can focus on building a better site.
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