Gatsby is a blend of advanced technologies that combines the power of WordPress as a content management system and Theme as a static website generator. This combination aims to create high performing, dynamic and visually appealing eCommerce websites. One of the main benefits of using Theme with WordPress is the exceptional speed and performance. Theme generates static pages at build time, significantly reducing load times for users. This is particularly important for ecommerce sites where speed can have a direct impact on user experience and conversion rates. By serving pre-rendered HTML, Theme delivers a fast browsing experience, minimising the time users spend waiting as they navigate through the site.
The theme typically uses GraphQL to pull data from WordPress, allowing developers to create a seamless integration where the rich content management features of WordPress can be fully utilised alongside the speed and efficiency of a static site. This encourages developers to take advantage of WordPress’ extensive range of plugins and themes, while enhancing the front-end experience with Gatsby’s modern architecture. Theme ecosystem also supports various optimisations such as image loading, code splitting and caching strategies that significantly improve performance. For eCommerce specifics, features such as lazy loading of images and components ensure that only necessary data is fetched, further enhancing the user experience.
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