Yoast Local SEO v15.4

Yoast Local SEO – Google and other search engines need information about your website in order to connect you with potential customers in local search results. Information such as: the name of your business, type of business, location, opening hours are all really valuable. You may be thinking, “I already have all this on my website. Great! But simply putting this information on your contact page won’t do the trick. You need this data in a specific format – Schema.org – to communicate all your important data to search engines, which means you will show up in search results and other important places like Google Maps. Yoast SEO does all this for you.

The Yoast Local SEO plugin allows you to add all your business details in one place. It then takes care of all the necessary technical stuff under the hood. For example, the address and opening hours you add to pages are automatically output in Schema.org format. The plugin also automatically generates and adds information such as your geo sitemap and KML file to your XML sitemap. So don’t worry if all this technical local SEO stuff sounds a bit confusing, Yoast Local SEO does it for you. Do you have more than 1 physical location? The Yoast Local SEO plugin optimises your Google listing for multiple locations. Potential customers will see the location closest to them in their search results.